We’re going to keep an eye on this, American Apparel has apparently launched a makeover and it is much much needed. Honestly we really haven’t shopped there in years, it used to be a great place for basic t-shirts and the like but then it got wayyy tooo weird with tacky colors and designs that looked like something out of a Swedish-60’s nightmare – neon Lame, shiny = scary.
“What they do care about is the product. While there’s been much ado about American Apparel’s ads it’s what goes on the sales floor that really matters. And on that front, the brand is making some changes…”
Please keep it simple and get back to basics.